Search Engine Optimization (SEO)

A content published online without good Search Engine Optimization is like food without salt. SEO is not only is essential but raises the quality of the content and helps it rank on the first page of Search Engine Result Pages. There are more than a billion websites online, but only those that rank on search engines gain attraction of the audiences, this course will give you knowledge about tools and techniques to improve the quality of the content and rank it on any search engine.

Course Outline

  •   Basic of SEO
  •   Keyword Research
  •   Content Optimization
  •   On-page SEO
  •   Technical SEO
  •   Understanding Mobile SEO
  •   Schema markup
  •   Off-page SEO,Link Building
  •   Social SEO
  •   SEO For Local Search
  •   Useful Tools for SEO


As such, there are no formal pre-requisites to pursue this course. However, the candidate needs to have a basic understanding of computer science and internet. Also, before taking up the exam, it is necessary to be thorough with the exam topics.


IP Expert provides more than 17 digital marketing certifications to the students. Out of those, nine are from Google, three Hubspot certifications; one Facebook certification, one Bing certification, and the rest are from affiliated vendors in the industry. You also get a SEO expert certification once you pass a simple exam from IP Expert. We make sure that all our students are well-trained before they appear for the exam. Our team of professionals helps you with the registration process as well. You can link your digital certification badge to all your social media profiles, especially LinkedIn to tell the world what you have achieved.

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What Will You Learn?

The syllabus involves data analytics, writing, marketing, research, web content, HTML, link building, competitor analysis, and keyword research. We also train students in using SEO tools like SEMRush, Moz, and others as it is also essential. SEO is not something that can be learned in a day or so as it has a vast curriculum and expertise comes only with hands-on experience.

That is why, at IP Expert, we provide hands-on projects where students can involve in doing SEO for several websites and learn from their experience. After completing course, you will get jobs in profiles like Search engine marketing, Business Marketing consultant, marketing analyst, digital marketing expert, content marketing, among others

  •   Learn how to rank any content on Page 1 of any search engine
  •   Understand on-page SEO techniques and off-page SEO techniques
  •   Learn the theoretical concepts in Search engine optimization
  •   Know how to use most popular SEO tools like Moz, Yoast, Ahrefs etc
  •   Learn directory submission, backlink building, and competitor analysis
  •   Learn about several tools to make your keyword research best to rank higher on SERP
  •   Understand about content marketing, White Hat SEO, Black Hat SEO and more

How you’ll benefit?

  •   An SEO certified professional is valued in the digital marketing industry as ‘search’ is still the first choice of consumers when they start looking for products and services
  •   Digital marketing is a capricious and an ever-growing field and upgrading your skills with SEO will make you a reliable source for thousands of recruiters in the country as well as internationally
  •   An SEO expert in industry gets a package starting from Rs 5 lakh, and the amount keeps on increasing with experience.
  •   As an SEO certified professional, you can earn as much as you want, if you start a digital marketing agency, you can also work as freelancer.
  •   SEO professionals are required in every field today be it auto, sales, marketing, IT, FMCG, art, or any other business that has an online presence so imagine the scope of your career after getting certified in this area of digital marketing
  •   If you are a content writer, then you must attain certification in SEO as employers want writers who are skilled in SEO as well

100% JOB Guarantee

Everything said, we provide a 100% job guarantee in writing to our students. We work with multinational companies and have an unmatched track record of placing our students in renowned workplaces. Our Human Resource team works day and night to build links with the major multinational companies. As of now, IP Expert arranges personalized interviews with companies like HCL, TCS, Accenture, Ericsson, Aricent, Tech Mahindra, Wipro, Infosys, among others in the IT field. That said, SEO is something that is required by all companies with internet presence so we have tied up with multinationals in several domains including FMCG, health, automobiles, digital marketing, among others. Being one of the best SEO training institutes in India, we have ensured that our placement team is refined and, on their toes, always.

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Learn from the industry experts

Our trainers are industry experts and SEO-certified professionals who work day and night to train students. IP Expert has hired trainers who have been in the SEO industry for more than 10 years or so. Our trainers have handled SEO projects on several social media domains of many multinationals and they are all set to share their expertise and experience with our students.


IP Expert offers flexible batch timings for students and working professionals. We provide full time as well as part time courses on weekdays and weekends. You can also enroll for our SEO online course and learn from home.

Hands-on Project Training

At IP Expert, we make sure that students learn through experience. As it is said that every specialization includes a hands-on project training, we make sure that our students handle several SEO projects before completion of the course. We make sure that students complete at least 20 real-life industry-based projects along with training on advanced tools and techniques.

Authentic study material

While our course content is based on Google guidelines, we provide professionally designed complete study material including Books workbooks and course videos.

Earn a Certificate

When you finish your course training and complete your SEO project, you will earn a certificate from IP Expert that you can share with prospective employers and your professional network. This certificate will add value to your resume and make you stand out in the digital marketing industry.


The SEO training course content is 100% authentic and revised according to the fresh guidelines of Google.


We provide a written guarantee that each and every student of ours will be placed in renowned IT firms. We also make sure that we train our students with the English speaking and Interview handling classes for better job opportunity.

Contact Us

Course Duration : 40 Hours

IP Expert offers flexible batch timings for students and working professionals.We provide full time as well as part time courses so that students can complete their courses as per their convenience, you can also register for our online trainings

Weekday Batches Monday – Friday
Weekend Batches Saturday & Sunday

Please feel free to write us at for any queries related to any event, upcoming batch and fee details.

  • Vatika business center
    Sector 28, Gurugram
  • +91 - 8954495006
    +91 - 9289606288
  • Mon to Sat - 9 AM to 11 PM
    Sunday - 10 AM to 6 PM