Web Analytics is the process of collecting, processing, and analyzing of website data of any business. This is used by all online businesses as they keep track of daily, weekly, and monthly performances of the website. To understand web analytics requires utter dedication as it is not an easy business as it may seem like. Google Analytics is one of the most preferred tools for web analytics, IP Expert trains the students in the nitty-gritties and complexities of it. We also delve into understanding Google Tag manager.